This shop-front fit out was a great opportunity to collaborate with the DEF crew and realize a physical retail space to house their online store.
Together we brainstormed the elements of the DEF brand, brought these concepts into 3D plans then started the work to create their walk-in store.
We stripped back the old space and built in new flooring, adjustable display shelving and counters, seating, wall mounts, fittings and a floating ceiling.
Both a revolving door between the shop counter and the rear office; and a changeable glass floor display unit that customers walked over as they entered the store made it into the plans, giving the layout some character.
With a very small shop footprint, construction had to be tight and flush throughout to reduce space wastage. We achieved this with a balance of elegance and efficiency in the design and construction.
The shop design was minimal, sleek and ‘clean line’, so display products stand out and present like pieces of art.
The boys at DEF loved the design so much that when they eventually outgrew the store, they took the removable fittings with them!